The starting point
Businesses need to distinguish attention from a sales opportunity. An advertising result can be a click, visit or message; these do not mean the same thing.
What was built
The experience includes acquisition campaign setup and review for businesses, with visit or conversation objectives depending on the project.
What this implementation demonstrates
A campaign leads to a visit or inquiry. From there, the business needs to provide context and define the next step with the interested person.
Scope and human judgment
Spend, objectives and scope depend on the project. A campaign or a message does not guarantee a sale.
Reviewed October 20, 2026