The starting point
The business received sales inquiries that required repeated answers. Support needed more structure, with inquiry generation kept distinct from replying to customers.
What was built
The work included WhatsApp Business setup, quick replies and a support structure. It also included acquisition campaigns, separately from the configuration of customer conversations.
What this implementation demonstrates
Common replies are organized so the team can continue each conversation with consistent information. Support and campaigns serve different purposes within the sales process.
Scope and human judgment
Quick replies help organize frequently used information; the team continues to handle questions and decisions that need sales context.
Reviewed October 20, 2026